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Barry Libert Social Nation. How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business


It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how to use these tools to harness social interactions to improve your business and to create your own social nation. The book provides a social assessment for leaders, managers and employees to scientifically evaluate your individual social skills and competencies. This book relies on well-known case studies about businesses that illustrate how social principles and strategies can help organizations to: Integrate social skills into existing managerial and leadership practices Overcome some of the common risks and objections that are often cited as obstacles to becoming a successful social enterprise Adopt new forms of social leadership across the entire organization Attain social intelligence by listening, understanding, and measuring outcomes of your investment in relationships with customers, employees and partners Realize tangible economic benefits and ROI from new product and service offerings Social Nation provides readers with an opportunity to join the Social Nation community and share experiences with other leaders and social individuals.

1875.8 RUR

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Barry Ritholtz Bailout Nation. How Greed and Easy Money Corrupted Wall Street and Shook the World Economy


An engaging look at what led to the financial turmoil we now find ourselves in Bailout Nation offers one of the clearest looks at the financial lenders, regulators, and politicians responsible for the financial crisis of 2008. Written by Barry Ritholtz, one of today's most popular economic bloggers and a well-established industry pundit, this book skillfully explores how the United States evolved from a rugged independent nation to a soft Bailout Nation-where financial firms are allowed to self-regulate in good times, but are bailed out by taxpayers in bad times. Entertaining and informative, this book clearly shows you how years of trying to control the economy with easy money has finally caught up with the federal government and how its practice of repeatedly rescuing Wall Street has come back to bite them. The definitive book on the financial crisis of 2008 Names the culprits responsible for this tragedy-from financial regulators to politicians Shows how each bailout throughout modern history has impacted what happened in the future Examines why the consumer/taxpayer is left suffering in an economy of bubbles, bailouts, and possible inflation Ritholtz operates a hugely popular blog, www.ritholtz.com/blog Scathing, but fair, Bailout Nation is a voice of reason in these uncertain economic times.

1650.25 RUR

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Andy Smith The Dragonfly Effect. Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change


Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four «wings» of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.

1950.98 RUR

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Kalynn Amadio The Boomer's Ultimate Guide to Social Media Marketing


Are you a baby boomer business professional struggling to make sense of social media? Discover how to get in front of ideal prospects, increase customer retention and loyalty, and grow your business using social media. You'll see that it's fun to use social media to build your business when you have the right guide showing you the way.This book will show you: Which six social media websites you should be using; What to say and how to say it to build a vibrant community that listens to you; How to identify your ideal prospects and find them on social media sites; How to create and deliver content effectively; How to develop a social media marketing strategy, including a personalized Marketing Action Plan; How to have fun on the journey while gaining mastery over the medium.Like a travel guide, the book gives you a good overview of each social media destination, important insider tips to make your stay more enjoyable, and suggested itineraries to make travel easier as you become acclimated to the new environment. Finally, the book includes step-by-step instructions on how to set up accounts with each social media destination when you're ready to begin your journey.

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Amy Martin Jo Renegades Write the Rules. How the Digital Royalty Use Social Media to Innovate


Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead. Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value – when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.

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Tang Tang Strategic Social Media. From Marketing to Social Change


Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold

4218.64 RUR

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Erik Qualman Socialnomics. How Social Media Transforms the Way We Live and Do Business


The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the first edition. Qualman's materials have been used from IBM to NASA to Harvard to local businesses. Lists the top ten easy opportunities that companies and organization miss when it comes to social media Describes where social media should reside in an organization and the necessary building blocks for success Explains why over 50 percent of companies still block social media to their employees and why this is a detriment to success Shares proper training methods for your ENTIRE organization on social media; not just the chosen few Reviews the top companies, organizations and individuals using social media, explaining what separates them from other companies and how to replicate their success Social media can transform your business and your relationship with consumers. Discover what social media can do for you, and what you can do for others while using social media.

1499.89 RUR

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Jan Zimmerman Social Media Marketing All-in-One For Dummies


The bestselling social media marketing book Marketing your business through social media isn't an option these days—it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach—and keep—more customers, make more sales, and boost your bottom line. Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more Offers tips for engaging your community and measuring your efforts Explains how to blend social media with your other online and offline marketing efforts Shows you how to leverage data to learn more about your community Don't get left behind! Let this book help you get the most from every minute and dollar you spend on marketing.

2254.72 RUR

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Bill Cates The Social Media Handbook for Financial Advisors. How to Use LinkedIn, Facebook, and Twitter to Build and Grow Your Business


Expert advice for financial advisors looking to make the most of social media platforms Social media is everywhere. 3.5 billion pieces of content are shared on Facebook each week, 22 million professionals are networking on LinkedIn, and 140 million tweets are posted every day. The opportunities these platforms present for financial advisors are huge, but most advisors have no idea how to use them to build bigger, stronger client bases. The Social Media Handbook for Financial Advisors: How to Use Facebook, Twitter, and LinkedIn to Build and Grow Your Business shows how to make the most of these new tools, offering invaluable advice about how to connect with potential clients in the twenty first century. For most advisors, converting prospects into clients is their top priority, and social media presents incredible opportunities for sealing the deal. Sales don't happen because clients are impressed by complicated charts, they happen because they're impressed by your social media presence, and by properly understanding how to make these new platforms work for you, you'll be positioned to see your business boom. Designed to teach financial advisors how to use social media to better market their services to attract new clients and referrals Presents expert communication advice from top financial advisor coach Matthew Halloran Categorizes communicators in a unique new way Teaches financial advisors how to use social media in new, highly effective ways that they've never even considered An essential resource for wealth managers and financial advisors looking to amplify their marketing message and raise their visibility in a crowded marketplace, The Social Media Handbook for Financial Advisors is the only book you need to make yourself heard.

3755.36 RUR

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Guy Clapperton This is Social Commerce. Turning Social Media into Sales


The first book to market on the hottest topic on the web Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means… and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you have the nightmare of dragging people from their social networking site to your homepage – you can get them buying right where they are! In this follow up to This Is Social Media Guy Clapperton uses the same easy-to-follow visuals and instructions to break the process down and show you exactly how to set up your own social commerce operation and how to make it a success. Includes: Step-by-step guide to setting up your own commerce site within social media platforms such as Facebook Building a loyal community who will keep coming back and buying from you How to offer superb customer service to your social media consumers Developing new product especially for this new environment Measuring your ROI

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Barry's Site

Professional Website for Barry Libert. Professional Website for Barry Libert. Barry Libert. Digital Board Member Contact Me Now. Barry Libert. Digital Board Member; Contact Me Now; Powered By. Digital Board Member and CEO Advisor. Helping. Companies Create Exponential Value. EXPLORE MORE... I join boards and advise CEO's that want to become platforms, networks and AI organizations. CONTACT ME ...

Social Nation eBook von Barry Libert – 9780470890257 ...

Lesen Sie „Social Nation How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business“ von Barry Libert erhältlich bei Rakuten Kobo. It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use ne..

Barry Libert - amazon.com

About Barry Libert Barry Libert is a digital board member, strategic advisor, angel investor and author. His portfolio of investments includes companies (past and present) that manage more than corporate social networks (customer and employee) for 150 leading brands, with 350,000 experts, and 40M members.

Barry Libert's Four Steps for Harnessing the Power of ...

According to Barry Libert, CEO of Open Matters and author of Social Nation, the reason is that companies tend to focus on internal issues such as operational excellence. External forces such as social networks that they cannot control tend to confound them.

Barry Libert - conference-board.org

Barry Libert is the founder and chairman of OpenMatters, a strategic advisor and investor in organizations that are based on social, mobile and cloud technologies. Mr. Libert has spent the last decade founding, investing in, and advising social software and analytics companies, including Mzinga (social software and analytics), Innocentive (open innovation), The Pulse Network (business and ...

Barry Libert Quote: “The future of business is social.” (9 ...

Barry Libert Quote: “The future of business is social.” quotefancy Create Yours “ The future of business is social.

Social-Media-Marketing • DMADE Marketing

„The future of business is social.“ – Barry Libert. Keine Frage. Das Social Media Marketing hat in den letzten Jahren extrem an Bedeutung gewonnen. Rund 40 Millionen User in Deutschland nutzen heutzutage aktiv soziale Netzwerke. Ein Markt mit viel Potential. Einen großen Vorteil, den Social-Media Marketing bietet, ist die Feedbackkultur. Unternehmen können laufend beobachten, wie ihr ...

Forbes - Barry Libert Interview

Interview with Forbes on the power of social networks in Enterprises. OpenMatters is a social technology investor and advisor to boards and leaders on the po...

“The future of business is social.” ~Barry Libert ...

“The future of business is social.” ~Barry Libert. Wednesday, October 16, 2013. In our days every business, whether it is a coffeehouse or a high tech company needs a wide social presence. Social media has become a powerful information resource which efficiency is recognized by both private and commercial customers. People use social networks to research products and brands, exchange ...

Barry Libert's Four Steps for Harnessing the Power of ...

According to Barry Libert, CEO of Open Matters and author of Social Nation, the reason is that companies tend to focus on internal issues such as operational excellence. External forces such as ...

Barry Libert | Facebook

Barry Libert ist bei Facebook. Tritt Facebook bei, um dich mit Barry Libert und anderen Nutzern, die du kennst, zu vernetzen. Facebook gibt Menschen die...

Barry Libert - CEO, Founder - AIMatters | LinkedIn

View Barry Libert’s profile on LinkedIn, the world's largest professional community. Barry has 27 jobs listed on their profile. See the complete profile on LinkedIn and discover Barry’s ...

Barry Libert - Alle Hörbücher bei Audible.de

Social Nation; How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business Autor: Barry Libert Sprecher: Pete Larkin Spieldauer: 5 Std. und 6 Min. Ungekürztes Gesamt 0 out of 5 stars 0 Sprecher 0 out of 5 stars 0 Geschichte 0 out of 5 stars 0 This audiobook will show you, as an employee, customer or partner, how to use new social technologies ...

Barry Libert | Social Schmoozing

Today she works for a fantastic enterprise social computing solution called INgage. Check em out and hit her up on Twitter to learn more! 5) Barry Libert: In 2004 Barry Libert said in a meeting “when you give your customers what they want, when they want it, and how they want it- you will win their business over and over again.” He went on ...

Barry Libert « Social Media Marketing Magazine: Blog

By Barry Libert, Author of Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business. For as long as anyone can remember, the expression “those who have the gold, rule” has worked. But times are changing. Today, the power is shifting to the masses, and they are using the power of the sheer size and capabilities of the Internet ...

Social Nation: How to Harness the Power of Social Media to ...

"Barry Libert is a collaboration pioneer, not just as a thinker but as a practitioner who is curating some of the most significant communities in business. Read Social Nation for his wisdom about how today's companies can use social media for success." Don Tapscott, author of fourteen books including (with Anthony Williams)MacroWikinomics: Rebooting Business and the World. Harness social media ...

#IMS12 - Barry Libert of OpenMatters

Barry Libert of Open Matters shows you how to keep up with the changing technologies and discusses how social and mobile networks are eating the world. He presents case studies of social networks ...

Digital Business Networks with Barry Libert, CEO ...

Libert has co-authored five books on the value of social networks, crowdsourcing and big data in business, healthcare and government. His fifth book, Social Nation, was published in the fall of 2010 by John Wiley & Sons. Barry Libert has authored 1,100 articles on the importance of digital technologies in organizations.

Social Nation (eBook, PDF) von Barry Libert - Portofrei ...

BARRY LIBERT is the founder and CEO of Mzinga, a company that provides social software that manages two billion conversations a month for 15,000 communities on behalf of 300 well-known companies. He has coauthored four popular business books on information and social networks.

Social Nation: How to Harness the Power of Social Media to ...

Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business (Hörbuch-Download): Amazon.de: Barry Libert ...

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Its time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services.

AIMatters - YouTube

Barry Libert's Presentations Play all. 46:20. The Digital Imperative with Barry Libert - Duration: 46 minutes. LRPreviews -Temp-26 views; 3 years ago; 28:20. The Search for the Value Genome ...

Social Nation: How to Harness the Power of Social Media to ...

Über den Autor und weitere Mitwirkende BARRY LIBERT is the founder and CEO of Mzinga, a company that provides social software that manages two billion conversations a month for 15,000 communities on behalf of 300 well-known companies. He has coauthored four popular business books on information and social networks.

Barry Libert | Facebook

Barry Libert is on Facebook. Join Facebook to connect with Barry Libert and others you may know. Facebook gives people the power to share and makes the world more open and connected.

#150: Digital Business Networks with Barry Libert, CEO, OpenMatters

His fifth book, Social Nation, was published in the fall of 2010 by John Wiley & Sons. Barry Libert has authored 1,100 articles on the importance of digital technologies in organizations. These ...

Social Nation eBook by Barry Libert - 9780470890257 ...

Read "Social Nation How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business" by Barry Libert available from Rakuten Kobo. It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use ne...

Social Suppers -Barry Road/ Liberty - Home | Facebook

Social Suppers -Barry Road/ Liberty - 200 E Shrader St, Liberty, MO 64068 - Rated 1 based on 1 Review "Just drive to Liberty to pickup some meals and the...

Barry Libert | InformIT

Barry Libert is the chairman of of Mzinga, a leading enterprise social technology and services provider. The company manages over 14,000 online communities, which draw more than 60 million total online visitors every month. Libert is a recognized authority on entrepreneurial leadership strategies and a pioneer in the business use of social technologies.

Mzinga Learning Technologies

Add the social web into that equation—along with customers who are becoming more and more vocal about their experiences, sharing thoughts and opinions, and influencing others about their sales experience, their training during on-boarding, and their ultimate support—and you’ve got a prime opportunity to differentiate your company. Read More. Mzinga Learning Record Store. xAPI is Here ...

Libert | Social Nation | Buch | sack.de

Social Nation, Libert, 2010, 1. Auflage 2010, Buch Bücher portofrei persönlicher Service online bestellen beim Fachhändler

The Network Imperative: How to Survive and Grow in the Age ...

Barry Libert is Chairman and CEO of OpenMatters and a Senior Fellow at the Wharton SEI Center for Advanced Studies in Management. Libert is also an angel investor, board member, and has been a business model and digital adviser to companies such as AT&T, Microsoft, GE Healthcare, Deloitte, ESPN, and Goldman Sachs.

The Network Imperative: How to Survive and Grow in the Age ...

The Network Imperative: How to Survive and Grow in the Age of Digital Business Models | Barry Libert, Megan Beck, Jerry Wind | ISBN: 9781536689211 | Kostenloser Versand für alle Bücher mit Versand und Verkauf duch Amazon.

Libert | Social Nation | 2010 | How to Harness the Power ...

Libert, Social Nation, 2010, Buch, 978-0-470-59926-6. Bücher schnell und portofrei

Barry Libert in der Personensuche von Das Telefonbuch

Finden Sie private und berufliche Informationen zu Barry Libert: Interessen, Berufe, Biografien und Lebensläufe in der Personensuche von Das Telefonbuch

Interviews with Barry Libert - YouTube

Barry Libert on the business of social networking and retaining young workers by Milken Institute. 4:12. RTP N Portugal 2 0 Barry Libert by spaferreira. 5:07. Mind Your Own Business: Barry Libert ...

Social Media - Einsatz durch Unternehmen weltweit 2020 ...

Social Networks mit den meisten Nutzern weltweit 2020; Reichweite von Social Networks in Deutschland 2019; Beliebteste Smartphone-Apps in den USA im März 2020; Ranking der wertvollsten digitalen Start-Ups weltweit 2017; Umfrage zur Nutzung von Snapchat nach Altersgruppen in Deutschland 2017; Umfrage zur Nutzung von Snapchat in Deutschland bis 2019 ; Einsatz von Social-Media-Plattformen durch ...

Crowdsourcing Can Be Your Business Momentum Builder ebook ...

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FT Press Delivers Elements: We Are Smarter Than Me ebook ...

Barry Libert is Chairman of Mzinga, a leading enterprise social technology and services provider. The company manages over 14,000 online communities, which draw more than 60 million total online visitors every month. Libert is a recognized authority on entrepreneurial leadership strategies and a pioneer in the business use of social ...

Barry Libert - Info zur Person mit Bilder, News & Links ...

Media Mistakes We Bet You're Making · Barry Libert, Social Nation; Sep. 244:25 PM; 249,925. Recommended For You. Real-time market data. Get the latest on stocks, commodities, currencies, funds, rates, ETFs, and more from almost

Barry Libert, Investor, Author, CEO, OpenMatters | CxOTalk

Barry Libert, is a digital board member, technology investor, and strategic advisor to boards and their leaders seeking to benefit from the digital revolution.. Libert is the chairman and founder of OpenMatters, a technology (growth) investor and strategic advisory firm.He has spent the last ten years investing in and founding social, mobile, and big data technology companies.

Social Suppers -Barry Road/ Liberty - Bewertungen | Facebook

Social Suppers -Barry Road/ Liberty – 200 E Shrader St, Liberty, Missouri 64068 – Mit 3.7 bewertet, basierend auf 3 Bewertungen „Just drive to Liberty to...

Barack, Inc. eBook von Barry Libert – 9780137013227 ...

Lesen Sie „Barack, Inc. Winning Business Lessons of the Obama Campaign“ von Barry Libert erhältlich bei Rakuten Kobo. Barack Obama's campaign didn't just make history: it teaches lessons that every business can profit from. The Obama camp...

We Are Smarter Than Me eBook von Barry Libert ...

Lesen Sie „We Are Smarter Than Me How to Unleash the Power of Crowds in Your Business“ von Barry Libert erhältlich bei Rakuten Kobo. Wikinomics and The Wisdom of Crowds identified the phenomena of emerging social networks, but they do not confront how ...

Social Nation - ISBN: 9780470890233 - (ebook) - von Barry ...

von: Barry Libert. 16,99 € Verlag: ... This book relies on well-known case studies about businesses that illustrate how social principles and strategies can help organizations to: Integrate social skills into existing managerial and leadership practices Overcome some of the common risks and objections that are often cited as obstacles to becoming a successful social enterprise Adopt new ...

FT Press Delivers Elements: Crowdsourcing Can Be Your ...

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libert - ZVAB

Von Tabak, Dosen und Pfeifen von Libert und eine große Auswahl ähnlicher Bücher, Kunst und Sammlerstücke erhältlich auf ZVAB.com.

FT Press Delivers Elements: Crowdsourcing ebook | Weltbild.de

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Crowdsourcing Can Be Your Business Momentum Builder eBook ...

Lesen Sie „Crowdsourcing Can Be Your Business Momentum Builder Like Linden Lab and Virgin Mobile“ von Barry Libert erhältlich bei Rakuten Kobo. This is the eBook ...

Trish Hafford-Letchfield How to Become a Better Manager in Social Work and Social Care

Catherine Reynolds B. Driving Social Change. How to Solve the World's Toughest Problems


Strategies for long-term social impact This important new book illustrates how to create the social breakthroughs needed to solve urgent global threats such as poverty, disease, and hunger. It then turns to three alternative, but complementary, paths to social breakthrough: social protecting, social exploring, and social advocacy, providing a detailed map of the journey from initial commitment to a world of justice and opportunity Examines the current condition of the social impact infrastructure Offers strategies for how to remedy the steady weakening of our social-impact infrastructure Provides tactics to build strong social organizations and networks Illustrates dynamic methods to respond to constant economic and social change Author Paul Light believes we should be less concerned about the tools of agitation (social entrepreneurship, social protecting, social exploring, and social advocacy) and more concerned about the disruption and replacement of the status quo. Timely in its urgency, this book describes the revolutionary social impact cycle, which provides a new approach for framing the debate about urgent threats.

2101.35 RUR

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BSL JD Dickens How To Fix America


Political Theory with regard to weaknesses of the United States Constitution as well as the decline in public representation.<br><br>How to fix America addresses theories that may motivate greater levels of representation from all branches of government, as well as methods to bring the Social Security System back to a system that is solvent along with economics practices that will bring the nation back to a level of balanced trade as well as methods of controlling the national debt.<br><br>Warning: Adult Language

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Peter Semmelhack Social Machines. How to Develop Connected Products That Change Customers' Lives


Companies like Facebook and Twitter have redefined social interaction. But what if “machines” like automobiles, bicycles, health monitors, appliances, instruments, and anything else you can connect to the Internet, could all become members of your social network, collect data you care about, and feed it back to you at just the right time? Nike+ is already doing this for your body, but every major industry, from healthcare to cars to home construction, is now building sensors and digital connectivity into their next generation of products. Companies like Ford, Pepsi, Verizon, and Procter and Gamble are also using “social machines” to reach new markets, improve brand/market awareness, and increase revenues. Social Machines is the first book for business people, marketers, product developers, and technologists, explaining how this trend will change our world, how your business will benefit, and how to create connected products that customers love. Explains how smart phones and tablets enable Social Machines Describes how digital technology is being “baked in” to the most unlikely new products—even wheelchairs. Articulates how the “Internet of Things” is becoming social—and why that’s the foundation for powerful new business models In the very near future, every great new product will be social. The next stage of interaction between people and our environment is upon us.

2631.38 RUR

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Tong Lam A Passion for Facts


In this path-breaking book, Tong Lam examines the emergence of the «culture of fact» in modern China, showing how elites and intellectuals sought to transform the dynastic empire into a nation-state, thereby ensuring its survival. Lam argues that an epistemological break away from traditional modes of understanding the observable world began around the turn of the twentieth century. Tracing the Neo-Confucian school of evidentiary research and the modern departure from it, Lam shows how, through the rise of the social survey, «the fact» became a basic conceptual medium and source of truth. In focusing on China’s social survey movement, <i>A Passion for Facts</i> analyzes how information generated by a range of research practices—census, sociological investigation, and ethnography—was mobilized by competing political factions to imagine, manage, and remake the nation.

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Andrew Barry Material Politics. Disputes Along the Pipeline


In Material Politics, author Andrew Barry reveals that as we are beginning to attend to the importance of materials in political life, materials has become increasingly bound up with the production of information about their performance, origins, and impact. Presents an original theoretical approach to political geography by revealing the paradoxical relationship between materials and politics Explores how political disputes have come to revolve not around objects in isolation, but objects that are entangled in ever growing quantities of information about their performance, origins, and impact Studies the example of the Baku-Tbilisi-Ceyhan oil pipeline – a fascinating experiment in transparency and corporate social responsibility – and its wide-spread negative political impact Capitalizes on the growing interdisciplinary interest, especially within geography and social theory, about the critical role of material artefacts in political life

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Mark Durieux Social Entrepreneurship For Dummies


Discover how to bring social responsibility to your business In today's business world, your bottom line isn't measured by your company's financial performance alone. Social Entrepreneurship For Dummies shows you how to implement social responsibility to your business plan in order to increase your bottom line. This book helps any social entrepreneur gain the necessary skills needed to change the system and spread the solution, while providing explanations of the most successful business tools being used today. A complete reference on the ideas and processes associated with social entrepreneurship Provides a foundation and business plan for those looking to create their own socially oriented business venture Social Entrepreneurship For Dummies gives you the trusted and friendly advice you need to get on your way toward social responsibility!

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Dan Lainer-Vos Sinews of the Nation. Constructing Irish and Zionist Bonds in the United States


Fundraising may not seem like an obvious lens through which to examine the process of nation-building, but in this highly original book Lainer-Vos shows that fundraising mechanisms – ranging from complex transnational gift-giving systems to sophisticated national bonds – are organizational tools that can be used to bind dispersed groups to the nation. Sinews of the Nation treats nation-building as a practical organizational accomplishment and examines how the Irish republicans and the Zionist movement secured financial support in the United States during the first half of the twentieth century. Comparing the Irish and Jewish experiences, whose trajectories of homeland-diaspora relations were very different, provides a unique perspective for examining how national movements use economic transactions to attach disparate groups to the national project. By focusing on fundraising, Lainer-Vos challenges the common view of nation-building as only a matter of forging communities by imagining away internal differences: he shows that nation-building also involves organizing relationships so as to allow heterogeneous groups to maintain their difference and yet contribute to the national cause. Nation-building is about much more than creating unifying symbols: it is also about creating mechanisms that bind heterogeneous groups to the nation despite and through their differences.

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Carlos Pinheiro AndreReis Social Network Analysis in Telecommunications


A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry. Reveals how telecommunications companies can effectively enhance their relationships with customers Provides the groundwork for defining social network analysis Defines the tools that can be used to address social network problems A must-read for any professionals eager to distinguish their products in the marketplace, this book shows you how to get it done right, with social network analysis.

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Michael Kuhn How the Social Sciences Think about the World's Social


At the beginning of the new millennium, the social sciences discover an epochal “turn” making it necessary to revolutionize their theory-building: As a response to what they call the globalization of the social, they find the need to globalize their theorizing as well.
It is odd to discover after two centuries of colonialism and imperialism, after two world wars and several economic world crises that there is a world beyond the national socials; it is even more strange that the social sciences globalize their theorizing by comparing theories about nationally confined socials and by creating all sorts of, preferably, “local theories”, just as if any national social was a secluded social biotope. Discussing how to globalize the social sciences, they argue that globalizing social science theorizing means finding a way of theorizing that must, above all, be liberated from “scientism” in order to allow a “provincialization” of thinking. Not surprisingly, the globalizing social sciences also rediscover mythological and moral thinking as a means for a “true scientific universalism”.
Michael Kuhn’s new book presents many thought-provoking arguments on the oddities of the globalizing social sciences and on how these oddities are not accidents, but a consequence of the nature of how the social sciences theorize about the social.

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